This demo shows a choice-based conjoint exercise involving a series of screens that ask you to select one of two therapies for the treatment of depression. Alternative designs can show more than two - for example, if there are three of four competing brands, they can always be shown side-by-side to make the decision process more realistic. It is also possible to add a "None of these" choice, which is helpful for modeling decisions where a choice in not required. The look can be customized to meet your requirements, for example, by adding images or graphics to help communicate the differences between the attribute levels.