Notes
Slide Show
Outline
1
"Forecasting"
  • Forecasting
2
Data Analysis: Forecasting
  • Base population
    • By market (US, EU, Japan, ROW)
    • Genetic predisposition toward disease
    • Insurance coverage
  • Target population
    • Disease prevalence
    • Disease severity
    • Likelihood of seeing an MD
  • Probability of use
    • Percent of patients receiving Rx
    • Likelihood of use of OTC
  • Launch scenarios
  • Market share model
  • Product adoption model
  • Revenue and margin projection